How to Re-establish a Vodka Empire
How To Re-Establish a Vodka Empire charts the journey of film director Dan Edelstyn as he tracks down his long lost Jewish Ukrainian heritage and then attempts to relaunch his great grandfather’s once glorious vodka empire. The film is a whirlwind journey back in time to the filmmaker’s grandmother - writer, dancer, painter and romantic - Maroussia Zorokovich and follows her exciting and turbulent journey during the 1917 Russian Revolution out of the Ukraine, across Europe and into exile in Belfast. But it is also a moving and comic account of a modern day struggle to get a business started in the cut-throat world of the drinks industry. It is a meditation on loss and identity and a celebration of family and life itself, cleverly disguised as a screwball business adventure.
A dizzying mesh of stories and techniques… It's sincere, charming and inventive filmmaking, with Edelstyn himself at its centre, a man striving to define what his role in all this is, flitting between genealogist, storyteller and businessman. Michael Hayden. Bfi